109. Personalize Web Experience with Eric Melchor

Can I personalize the customer experience on my website? What is web personalization? How can I personalize user experience on my web site? We talk with Eric Melchor, the Partnerships and Personalization Ambassador at OptiMonk. After overseeing online marketing programs for major companies in Texas, Eric moved to Eastern Europe and started working in SaaS. Since then he has worked for customer personalization obsessed startups including OptiMonk where he oversees Partnerships.

Connect with Eric Melchor:
Website: https://www.optimonk.com/
LinkedIn: https://www.linkedin.com/in/ericmelchor/ 
YouTube: https://www.youtube.com/@OptiMonkcom
Podcast: Innovators Can Laugh with Eric Melchor

Follow the podcast at @itsjustbusinesspodcast on all the major podcasting platforms.

Connect with us:
To get in touch with us, email the podcast at itsjustbusinesspodcast@gmail.com.
Join us on Facebook, Instagram, or LinkedIn - we appreciate your support!
www.itsjustbusinesspodcast.com

You can find Dana @adashofboss, @dana.dowdell and @hrfanatic
Dana Dowdell – Boss Consulting – HR Consulting
Google -  https://tinyurl.com/y4wxnavx

You can find Russ @reliable.remediation
Russ Harlow – Reliable Remediation – Disaster Restoration
Google: https://g.page/r/CXogeisZHEjMEBA

Transcript

Dana Dowdell  00:00

This episode is brought to you by Boss Consulting HR. If you own a small business, you don't have to do HR alone. Boss Consulting provides outsourced HR services such as recruiting compliance training and employee relations. Visit Bossconsultinghr.com to schedule a consultation and download our white paper on the steep cost of not having human resources.

Dana Dowdell  00:32

Hi, Russ,

Russ Harlow  00:33

Dana, how are you?

Dana Dowdell  00:35

I'm good. How are you?

Russ Harlow  00:36

Living the dream as it were?

Dana Dowdell  00:38

Oh, man, dream or nightmare?

Russ Harlow  00:40

Well, you know, semantically, they're the same.

Dana Dowdell  00:42

Oh, there you go. Well, we have another fantastic guest for the podcast. Today we are joined by Eric Melchor. He is the partnership and personalization ambassador at OptiMonk. So welcome, Eric.

Eric Melchor  00:56

Hey, Danann. Ross, pleasure to be here.

Dana Dowdell  00:58

Thank you so much for being here. So, your story is kind of cool. You're born in Texas or living in Texas; you go over to Romania. And now you are this ambassador for OptiMonk. And you have a podcast. So, tell us a little bit. Fill in the gaps. Tell us a little bit more about yourself.

Eric Melchor  01:18

Yeah, so about 13 years ago, there was an opportunity to come work for a large media agency in Romania. And I had been living in New York City for about seven years. I didn't want to quite go back home to Texas. So, I saw this opportunity and thought why not? And so, I took the chance came here for a year contract. There was me and like four other British expats that were working for this agency. And I met my current wife, and she was working in the same building for a sister agency. But I came back to Houston. And so, we were long distance, but because of Skype and instant messaging, we stayed in touch and then we met in Paris. And then like two months later, we met in Barcelona, and I convinced her to move to Houston. I said, it's this beautiful cosmopolitan city is just like Europe. And rest. He lives in Houston. So, you know, I'm laying my ass off here. And anyway, it worked. I said, let's try it for six months. And she came to Houston, and I bought a condo inside downtown because that's like the only walkable area kind of in Houston. I bought a little scooter and our Palia 200 cc us scooter. You know, again, I'm trying to make this seem like Europe. And we had the best time, and everything worked out. We got married a few years later, we have two young kids. And then we started talking years later started talking about going back to Romania. So that way she can it already been on was 10 years. And she loved her family, we thought it'd be great for our kids to get to experience her side of the family learn a new culture, we could do some traveling over here. And so, when COVID happened, we thought, hey, maybe this is the perfect time we were trying to juggle kids and working at the same time. And my parents weren't retired yet. So, we really couldn't get any help. Her parents were retired, they could help out and our sister was a big help too. And so, it just made a lot of sense. And that was a little over two years ago and time has flown by we we've had a great time being here. The kids enjoyed it. And my wife is very different than Texas. But in a good way. So that's how I got here.

Russ Harlow  03:25

I will say this about Houston though some of the best restaurants in the country down so if you if you're if your wife's a foodie, you could have got her that way without lying to her about just how hot and spread out that's 

Eric Melchor  03:41

ya know the food? Absolutely. I mean, barbecue. Well, you know you were in the south barbecue is good, but the Tex Mex is what I miss the most. Yeah,

Russ Harlow  03:51

yeah, my wife to taste of Texas picking out my steak and getting that Special Blue Bell Ice Cream at the end. Oh man. I missed that. But

Eric Melchor  04:00

breakfast tacos for us. Breakfast. You know, they don't have that in the East Coast. When I lived in New York City. It was hard to find breakfast tacos. Everybody was eating like bagels. I never had a bagel in my entire life. And people are putting like capers on them and like

Dana Dowdell  04:15

salmon

Eric Melchor  04:17

is this I talked about collages. Nobody knows what a collage is.

Russ Harlow  04:23

You know, I got it. So, tell me in Romania what some of the great part about being there, whether it be food or travel or just a different environment? I mean, what's that doing?

Eric Melchor  04:33

The first thing that comes to mind are the parks their public parks are absolutely spectacular, in my opinion, full of shade, lots of different thing’s playgrounds for kids, they have all these trees that have all these different vines like in Tarzan and my son loves this. I mean, he's climbing like 20 feet high. And there's just you know, a lot of like little, small soccer fields or different things that he can do but these parks are kind of everywhere. We can literally walk to three of them for where we live in our apartment. But that's the first thing that comes to mind. The second thing is that I think it's the only European capital, Bucharest, we can get to the coasts, or the mountains in two hours. And so, my son, for example, is learning how to ski. I don't know how to ski. And there he is doing a little pizza shaped going down the mountain when he was like barely four years old and enjoying himself. And I never saw snow until I moved to New York City, like in my late 20s. So, this is, this is a big different childhood that he's experiencing that I really didn't experience he already speaks Romanian fluently. I mean, he could be cussing me out at home, and I have no idea you know, so he's enjoying it we I walk him to school. I for you know, you lived in Texas, you know, everything is spread out. But before we moved here, I had to drive him to the daycare and you're talking about a lot of traffic and easily 3040 minutes. And we live literally like one block away from his school and I can walk him and his sister to the little school and pick them up and it's just very stressful, you know, you know, hardly any anxiety. We've really optimized our lifestyle so that we can enjoy these daily. These daily engagements. These daily, we must do activities in a fun way. And the park that we love is nearby our apartment too, as well. So those are the first things that I think of about moving here. Of course, we're in a bubble. But Transylvania reminds me of upstate New York. It definitely was kind of a hidden treasure. Absolutely beautiful, the mountains and the Transylvania area of Romania, as well as the other thing I think of

Dana Dowdell  06:44

what were some things that you had to kind of prepare for before moving life to another country? You know, we talk a lot. We've talked to some digital nomads. I I've kind of engaged a lot with expats, you know, what is what is your experience, like from a, from a life and from a business perspective, preparing to that make that move?

Eric Melchor  07:06

Yeah, well, working for an airline was probably the biggest preparation. So early in my career, I worked for an airline called Continental Airlines based out of Houston, and now they're united. And when I first started the first week, I had some employees, some coworkers that said, Eric, we're going to New Orleans on Saturday, do you want to go? I was like, well, what do you mean, you're going to just go for the day? And they're like, Yeah, we're gonna go in the morning and come back at night. Like, can you do that? Like, yeah, that's why we work here. And so, I met him at the airport, we got on the first flight to New Orleans, had the best time. And then cut the last flight back that Saturday night. And I was hooked. The following weekend, I did the same thing with a coworker to Chicago. And we went to the Navy Pier, I had pizzeria know that D that big D pizza, we were at the Sears Tower was fantastic. I was I would go to the airport, and not even know where I was going. And I would go with a buddy. And we would just look at the screen. This is before 911 and figure out where do we want to go. And sometimes we would get on a plane going towards, you know, Cancun, and at the last minute, the flight attendant would be like, Come, you know, she would come tapped me on the shoulder. And she'd be like, hey, you have to get off the plane. There's a paying customer that came up the last minute, right? And so, we would have to get off the plane. But we would go back and look at the screen and like, hey, let's see if this flight is open. And we'd ask the flight attendant or the at the checking gate, like, yeah, there's open seats you want to get on? Sure, give us a ticket. And we'd start boarding and we're like, by the way, where exactly are we going? Where's Tegucigalpa? It's like you're going to Honduras. So, I got used to traveling at the whim going to exotic places. And that really opened my mind. And so, moving to another country, I was kind of ready for it. Because I had traveled to many, many different countries being able to work for an airline and goes so many places, and to me, it was just an experience that I wouldn't trade for the world.

Russ Harlow  09:01

Did you have work lined up before you decided to go back to Romania? Or did you get there and say, Okay, now I gotta find something to do?

Eric Melchor  09:08

No, no, I had been through this position before. So, when I moved to New York City, this is one of my late 20s. I had been working at the airline, but trying to get into the marketing department, because that's what I was passionate about. That's what my degree was in. I even met the Chief Marketing Officer and several people in the marketing department, but according to policy, they were only recruiting like from people from specific colleges. And even though I worked there already in another department, I was in the accounting department, the last department that I should have been in. They just wouldn't ever really give me a chance. And so, I try finding another marketing job in Houston wasn't really successful. And so, I had two close friends that moved to New York City, one for work and the other one for school. And they said they had they had a third bedroom that I can sleep in and it wasn't really a bedroom, it was like a big closet. In fact, it didn't even have a door. And it didn't even have a door, I had to put one of those curtains like to close the thing that was my door. And there wasn't room for any furniture. So, I had one of those loft beds and you climb up the ladder, and all my furniture was like a drawer was underneath it. And whenever I get into an argument with them, and I would be laying in my bed, they would just come and flip the switch on for the fan. And I couldn't get out of my bed because the fear was every right by my face. But it was the best time this was in Queens, and Ridgewood, Queens and I moved to New York, and started from zero, I didn't have a job, I had barely $5,000 I had saved up to cover my bills and my living expenses. And I tried finding a job in marketing got a few interviews. But again, I didn't have that experience, I had accounting background experience that really kind of hurt me in the long run. So, I started waiting tables. And then I got an unpaid internship at this little marketing agency. But once I had that internship, and I could put that on my resume that kind of opened the door for getting my first real marketing job at a small digital agency in Soho. And so that kind of knowing that, hey, I did this in New York. And I could probably kind of do the same thing in Romania. You know that that saying, if you can make it in New York, you can make it anywhere. And that's what I kept saying to myself. And so, I had to start from scratch again, when I moved here. And then now being here two years, I've got a pretty good network. And I was able to get my last position without even sending a resume. So, I think there's a lot of there's a lot to be said about

Dana Dowdell  11:42

that. So, tell us about OptiMonk and how you got connected with them and what they do.

Eric Melchor  11:51

Yeah, absolutely. So, I got connected with OptiMonk through Chavo jaw, though he is the co-founder. And he was actually a guest on my podcast, innovators come laugh, one of the things I wanted to do is start building my network here developing some relationships. So, I created this podcast where I interview European startup founders. And I started with, with Romania, because that's where I'm based. And then after I did about 20 episodes, I thought Wait, this would be fun to continue. Maybe I should interview people in places that I plan on visiting in Europe, right. And so that way, when I go visit there, I know somebody can meet up with them, and they could show me around. And so, I knew I was going to visit Budapest and I interviewed a few entrepreneurs. Shaba was one of them, initially created the Shopify for Hungary. So that and then created OptiMonk, a few years ago, very popular web personalization tool, over 40,000 users, lots of, I think more than 505-star ratings on G two and Shopify. And we had a great conversation on my podcast, and we just kind of clicked, sometimes we have different guests on you just kind of click and you know, I know if I met this person in real life, we would have a lot of fun together, and you'd be really good friends. And so, I was working for bonjoro at the time, which is another personalization platform, specifically around personalized video. And he contacted me later on and said, we’re releasing this new platform, it's going to be about website personalization in real time when people are on your website. And he started, basically started recruiting me and persuaded me to take a look at the platform. And then, you know, started asking me, you know, what my role would look like? And so, I kind of had to think, think about it and think what value I could bring to the team to the company. And so, I said, Okay, I think I can do you know, XYZ, this is what my skill set, in my experience, can really add a lot of value. But that's how I met Chava. And that's how I started working with OptiMonk. And even though they're based out of Hungary, they've got 1000s of customers all over the globe. And it's a really cool tool. I mean, once I got exposed to it, I realized just how powerful the tool is, and I I'm starting to use it. And I'm starting to give personalization courses and workshops to people who are interested in learning more about personalization.

Dana Dowdell  14:18

So, for the layman like myself, what is web personalization? For then for other business owners, you know, how can they? How would web personalization be used for an entrepreneur?

Eric Melchor  14:33

Yeah, I mean, for layman's terms is basically just giving different messaging to different segments of visitors or people. And so, if it's a new visitor, you have specific messaging for them a Returning Visitor, messaging for them, maybe a VIP or a subscriber different messaging for them, a global visitor, right, or even a visitor that come that's coming through mobile. And so, I've got a few examples I can share with you Do for mobile visitors and even global visitors that I'd love to share with you. But I would love to kind of just just kind of just take you through a quick story of my experience at Apple. So, when I was in Houston, I went to the Apple store, I was looking for an iPad. And I walked in, and they greeted me. And they asked me, what are you interested in? I said, one iPad, and they took me to the table where all the iPads were. And the person asked me, what do you plan to use it for what you want to do? And specifically, I said, to make video calls. And so, the guy he actually called one of his teammates over. And he said, hey, can you go to the in the end of the store, and I don't know what he was doing. And so that guy walked to the store. And then he looked at me. So let me show you how quickly it is to set this up. And so, he walked me through how to set up and do a video call. And as we did it, it started calling his teammate, and the guy picked up the phone. And before you know, before I even knew it, I was I was doing a video contest iPad with his fellow employee. And I thought, wow, this is so simple to do ended up walking out with an iPad. That is like a great in store experience, right? The problem today, though, is that that experience, it's not really found in the online world, if you go to almost any website, like within the first 10 seconds, you're like, bombarded with all these pop up messages that it's really one way communication, they're saying, Hey, give me this, give me that, give me your phone number, give me your email address. And then when you try to exit out of that pop up window, you see that awful message that says, oh, you want to pay full price, you know, you don't want the discount, right. And so, it's a really crappy experience, you know, you're bombarded with those pop ups with a chat little thing in the corner of the window, like chat with us here. Or there's like maybe like this artificial deadline, like, hey, you've got like, five minutes to make this purchase before you lose the discount. And so, what we're trying to do is give brands and businesses the ability to offer a that same fuel good in person experience, but through their store through their online store in the digital world. And so, there's some brands that are doing a pretty good job of it now, taking advantage of the data that's available. Now. Previously, only big companies like Amazon, maybe like Shopify and Netflix and Etsy and some other big companies can really do this personalization. But now, through the advanced technology that's available out there, there's tools like automount, that really, it's no code, you don't have to be a developer. It's really designed for marketers, but you can implement personalization tactics that just give the shopper in the visitor a much better experience than they're used to.

Russ Harlow  17:49

This episode is brought to you by Reliable Remediation, where we honor the trust, our clients place with us to restore their property from disasters, like mold contamination, and water and fire damage. We do it by performing our service with expert care and precision, we seek to establish our client's confidence and rebuilding comfort and ensuring the health of their environment. Our team takes pride in providing a level of service that's unparalleled in the industry, throughout the entire process, find us at reliableremediation.com. And I will say like if I'm scrolling a page, and I get to the bottom, and I put my mouse in the wrong place, and it's like, oh, before you go on, like I wasn't leaving, I was just going to click on something else. But now I want to leave, or hey, do you want to talk to us? No, if I did, I'd click chat. Please stop. So, I get it. That's really cool. And so, I'm guessing is this more of like an E commerce tool for people who are going to shop or looking for different items? I mean, how does this really dive down and really simplify this process or make it more? I guess it's going to remove friction in some way, right?

Eric Melchor  18:57

Well, it's going to remove friction, but we want we want to hold. We want to hold the shopper’s hand, right? The person's hand visiting like, here's something very simple that any brand can do. Let's say it's the holiday shopping season, or a Christmas right now. It could be maybe Valentine's Day or something else. But let's say a new visitor comes to the site that's never been there before. How about welcoming them with a message that just says it doesn't even have to be that intrusive, but just ask, hey, you know, welcome. Are you shopping for somebody else or for yourself? And if they answer that I'm shopping for somebody else, you can say fantastic your summer, most of our most giftable items, you know, this season, right? You have taken them to the most valuable part of the website that's valuable for them. Right, you're holding their hand kind of leading them to that place and saying, you know, here you go. This is probably the section of the website that you want most right? And that's just a very easy tactic that most brands are not taking advantage of, but anybody can do with tools that are available out there today.

Russ Harlow  20:08

So how are does it work with other tools? I mean, is it like open API? I mean, how does this interact with it? I mean, is this going to slow down websites is speeded up. I mean, what are some of the other things that it brings to the table to really help, you know, grow business increase revenue?

Eric Melchor  20:26

Yeah, absolutely not, it's not absolutely going to slow down websites. Now, we have integrations with more than 100 Different platforms out there like Shopify, WooCommerce, Wordpress, ActiveCampaign, HubSpot, MailChimp, and many of the other big platforms that are that are available out there. And so, with the direct integrations, everything is streamlined, works really smooth. With personalization, there can be a problem with flickering and flickering is when you have too much, maybe too many images that are too big, the files are too big. And maybe you put that above the fold. And so, it takes a little bit longer for that, for that dynamic content to basically be seen. But without the mic, we have one of the best tools out there that with the content delivery network that we work with, we can display specific messaging that's embedded or dynamic, along with images really fast, so you don't really see that flickering taking place. And that stuff that you don't even have to worry about when you're using the toy. That's all that done in the back end. So, you know, from an integration standpoint, usually, most of these integrations are sort of like one click, where you just kind of enter your credentials, and login information for the other platform that you're using. And we've got really good integrations with Klaviyo, and Shopify. And so, a lot of times when something's happening on your website, that person can be tagged that information, whatever they clicked on, could be tagged and passed over to those platforms. And so that way, through segmentation that you may have through Klaviyo, okay, you know, this person was interested in this specific type of content. And so, you know, how to nurture them through email with that content information if you have that setup over there already. So, you know, when I mentioned one simple experience with the shopper, right? Is it a new customer? Or are you shopping for somebody else or for yourself? But there's one brand if you guys like want wine? Dana?

Russ Harlow  22:34

I'm more of a bourbon guy, but okay.

Dana Dowdell  22:37

Okay, I can drink some wine. Yeah,

Eric Melchor  22:39

I can drink some wine to you. Have you ever heard of the brand called week.com? 

Dana Dowdell  22:44

Yes, I have. 

Eric Melchor  22:46

Yeah. So weak. If I mean, have you been on their website? Dana?

Dana Dowdell  22:49

I think a while ago, not recently, no. 

Eric Melchor  22:52

Okay, well, I don't know how long they implemented this, this little thing that this experience they have on their website. But weak, of course, just for the audience, over 500,000 customers, or more than $200 million in revenue, one of the fastest growing wineries in the world. They're an E commerce, subscription wine brand. But the reason they got how they grew so fast, is because they really focus their online shopping experience based on feedback, and data from the customer. So, when you go there, you see like a little, a little quiz, and it says, do you prefer red or white wine? And you can select red or white or mostly white, mostly red? And then it says, What flavors? Do you like? Citrus, raspberry, cranberry melon and a few others? And then as a question like, hey, some lunatic mixed in m&ms with with Skittles, you know, which ones do you pick out? And then it asked you like your food preference? Do you? Do you like Mexican, Thai, sushi burgers and all that. And then after that, it says, Great, you know, would you like to see, you know, the wines that are ideal for you and your date of birth and your email address. They get like over I think close to like 70% conversion rate based on that quiz. It's interactive, it's engaging, it's fine. And now because of that data that they get back, they're able to personalize the rest of that shopping experience in real time on their website. And they can take that information. And also, through email and nurturing they know this specific content that that person wants, if that person was really focused on red wines from Argentina, with a certain type of flavors, they know what content really is going to be resonate and is valuable for that person. So that's a fantastic example of personalization that's happening with the brand and their audience right there. So, check it out. I don't even work for those guys. But I love that that experience.

Dana Dowdell  24:50

So, web personalization is not something that I would have ever thought about as a business owner. So, if I'm a business owner, what might be some problems or pain points that I'm having that would make me want to consider web personalization as an option or as a solution.

Eric Melchor  25:08

Yeah, well, let's talk about if you're a business owner, and maybe you're taking advantage of global e commerce. So, I think for 2020 to five and a half trillion dollars is projected for global ecommerce, and that trend is going to continue going upward. So, if you're getting shoppers internationally, the problem is, is that you may not you may be getting a lot of like high bounces from these people, because international shoppers are concerned about shipping details, they want to know if you can ship to their location. They want to know about taxes, you know, there's this price include taxes, right? So, a brand that does a really good job of this is a US retailer are called Woodhouse, clothing. And so, I'm right now I'm in Romania. But if I go to their website, I get this nice message after landing on their homepage. And it says, you know, hey, welcome to What else clothing, we shipped to Romania, you can shop in your own currency, all prices include taxes, all orders are free, if the order is above 500 Lay, which is the local currency. That is such a nice message because it reassures me that they can deliver to where I'm located. It gives me a sense of comfort and security, security knowing that, that you know, they're able to ship the products that I'm interested in. And I'm not going to waste my time here wondering Wow, I wonder if they ship here or not. And that's just a really good example there. One more example, is mobile. So, more and more websites, including retailers, percentage are the majority of traffic visitors that they're getting are through mobile. And so that's probably around close to 60%, depending on the industry that you're in blend jet is another OptiMonk. Client, they have this great portable blender, they were on The Ellen DeGeneres Show, it was founded in 2017. And what's great about this blender is that it's portable, you can charge it very easily. And it's very powerful comes in different colors. And they found out that 60% of their traffic was coming through mobile. Okay, that's great, right? But here's the problem. The average time spent from a mobile visitor is half than a desktop. So, they were looking at five minutes versus like 10 and a half minutes, the bounce rate was 68% for mobile versus desktop at around 32%. Okay, and so they were trying to figure out, okay, how do we, you know, how do we capitalize on this traffic that we're getting, because we're losing a lot of people that are coming into a mobile. So, what they decided to do using OptiMonk, is that they, they decided to do an experiment. And so anybody that came in from mobile, and that went to a product page, specifically a product page, and was there for 30 seconds, at least, a little pop up came up, and it just said, Hey, you know, copy and paste this little coupon code, use it whenever you like, if you would like to. And so, they tested it with their email, they also tested it through, we had this cool little Facebook Messenger integration, so the little coupon could be sent to that person's Facebook account with just one click. They tested that both those channels, but they it turns out that that conversion rate for anybody who lands it on that page, giving whether there was their email, or through Facebook Messenger was about 13 and a half percent. Within one year, they got 1 million email subscriptions based on that little tactic for people that were coming in through mobile. And so, for from a business impact perspective, it really, really helped their business, just from just a revenue generation standpoint, but also being able to do email marketing to those people who are interested and didn't convert at that time but convert it later on. Because they had their email address or whatever, we're able to contact them through Facebook Messenger. So that's another example of how a business could capitalize if they're getting a lot of traffic to their site for mobile.

Russ Harlow  29:22

So how big of a business do I have to be running to make this worth the investment in time? It doesn't sound like it's terribly hard, and there's a lot of assistance on your end. But how like, how big of a business do I have to have to make it worth it?

Eric Melchor  29:34

We recommend that hey, if you have at least 5000 visitors a month, it probably makes sense to start doing some A B testing experimentation adding some little personalization in different places. So, if you have less than 5000 visitors probably doesn't make sense. However, you still want to get feedback from the visitors that you are getting and so it doesn't hurt to just even ask a little question. asking, hey, were you able to find what you were looking for? Right? And have like an open field box where a person can enter or write something. But I would recommend that if you're getting traffic less than 5000 visitors, but if you're getting more, then that's when you can start having some fun with a personalization tool like OptiMonk.

Russ Harlow  30:20

It doesn't if you're doing e commerce, it sounds like 5000 is kind of a low threshold. I mean, you, I would think, I don't know enough about e commerce being on the service side. But I would hope you get at least that many. And there is that unique visitors are just visitors altogether.

Eric Melchor  30:35

Well, that's probably unique visitors right there that we recommend. But there are some sass companies that are starting to use our tool. We had some partners, some agency partners that informed us that they had some sass clients that were using Optimizely. And we were kind of shocked. We're like, why? Because we're mostly ecommerce. But there's some cool things that SAS products are using with the tool, and they're not getting 5000 visitors, or you know, they're probably getting around that much monthly. For example, a lot of times somebody starts filling out a form online, but then maybe you know, their, their baby starts crying or something and have to go 10 somewhere else, and they don't finish that form. We have this cool little feature where we can detect that if a person didn't fill out the form, and it's been an X certain amount of time that's gone by, then we have this great little, just like a little message that says, hey, we noticed you've been idle, if you need any help, let us know. Right. And so that's one of the little features that SaaS companies like about our tool. Another thing they like about it is that maybe they market to different industries and service different industries. And so, if they're able to determine, Okay, we're getting traffic from, you know, let's say the healthcare industry, then on their homepage, they can display different case studies that really, really pertain to specifically to health care. But if it's another industry that they service to, that they can display case studies that are specific to that industry. And so that kind of goes back to Hey, the best messaging is not necessarily the best copy that you think it is, or even that you a B test. It's really the messaging that's ideal for a specific segment. And so that's the whole point about personalization is like, listen to the best message messaging that works is the one that's really targeted for that specific ICP in that industry. And not just like one tagline that you think, oh, everybody would enjoy this, because that's really not the case.

Dana Dowdell  32:42

That's like a really interesting tool. Where can listeners find out more about OptiMonk? But also listen to your podcast?

Eric Melchor  32:53

Yeah, so OptiMonk just go to optimonk.com. That's where you can learn about personalization. Learn about the tour, we have a free plan that you can check out. And then of course, we've got great customer service. any questions feel free to reach out, we can always hop on a call with one of our personalization experts and walk you through it. About me personally, my podcast is called Innovators Can Laugh you can find it pretty much on Apple podcasts or Spotify. Just do a search for Innovators Can Laugh. And of course, my name is Eric Melcher.

Russ Harlow  33:28

Awesome. Well, I think that's worth listening to because I think that the idea behind it, talking to people and using it as a networking tool. I mean, honestly, Danna, and I do that with our podcasts where we kind of meet businesspeople and learn from them and get to know them and use it as a networking opportunity. It's a I'm looking forward to checking out some episodes myself. I just want to thank you for being here and stopping by the podcast. I want to thank our listeners for being here and checking out all these things if you want to learn more or connect with Eric, or OptiMonk. All those links will be in our show notes. And you can find us at it's just business podcasts and all the places on all the things we are asked you to share. Like leave us a good review. Leave us a bad review. It's okay we don't mind if we all learn from it. It's not personal. It's Just Business.